Given what we’ve been through these past few years, how aggressively we’ve grown and added and expanded, it’s well-considered to be the height of irony when we set out to strike a minimalist spirit inside the walls of this year’s Jay Peak Magazine. While we realize the beauty of simplicity and the power of the pared-down, we also realize there’s a time and a place to preach the gospel of too-much-of-everything-is-just-enough. And, really, that’s part of the allure of this place. That we can simultaneously be all things to all people. The snowboarder. The Skater. The Climber. The Plunger. And, at the same time, make you feel that we were created, and did some of the creating, just for you. We fit the one, just as expertly as we fit the all. And you can only do that when you pay as much attention to what you leave out and subtract, as what you add and fit in. Maximizing the minimalism or something resembling this.
In terms of additions, you’d be hard pressed to find anything better than Melissa Sheffer, our recently added Director of Housekeeping and Rooms (interview on page xx) or our most recent trail addition-by-subtraction (601 to Micky on page xx). Inside you can also learn about how minimalism still includes an anything-but-austere approach to employee rewards, benefits and recognition (page xx), our approach to the role we play within the communities that support us (JJ’s pizza piece) and the families that live in those communities and, in return, support the mountain in everything we do (Suarez interview page xx). Around and about, you’ll find stories and information on our Ice Haus Indoor Ice Arena, our new Clips and Reels Indoor Climbing Center and Movie Theater, our Pumphouse Indoor Waterpark and small bits of thoughtful mica designed to glitter just enough to get your attention, without taking away from the bigger sparkle.
In the end, regardless of the lens you choose to view us through, we’re still (and in some cases just) Jay Peak. Plenty of space to be yourself, whichever shape that takes, while spending time among others doing alternative versions of the same. We’re beyond thankful for the opportunity to share this special experience with you, all of you, whether you’re never-evers, long timers, skiers, splashers, sippers or skaters. What you see when you look at us is oftentimes, and thankfully we think, a sharp reflection of yourselves. And in the end we’re us, because you’re you. We think that’s pretty great. We hope you like this year’s magazine and we’re looking forward to delivering a vacation you’ll never forget.
Thanks for reading.
Steve
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