I am sitting in the office of our graphic designer, Krissy Schmaling, talking about the relationship between analog and digital and the theme of this year’s Jay Peak Magazine when her computer crashes, files are lost and she drops into something resembling, at least for her, panic. We are trying to parse the benefits of analog versus digital across multiple applications. “For instance,” she says, “Not having access to my digital files; score one for analog.”
In the world of sound, which carries the analog versus digital debate to its highest frequency so-to speak, Analogists actually prefer the particular modality because of its imperfections; each pop and crackle representing, possibly, some connection to a listener’s past experience or acknowledging some latent ASMR leaning. While those preferring digital are, possibly, simply looking for the convenience of storing, streaming, or reproducing sound whenever and wherever they’d like. While we have no particular horse at the track here, the belief that analog sound, when copied, never really sounds the same, leads us to believe that if Jay Peak were, say, a watch, we’d like to hear ours tick.
And that’s the theme of this year’s magazine – a deliberate connection to what is real and genuine and tactile, regardless of what imperfections that definition pulls in. In short, we believe that being able to touch and feel something is the easiest way to actually feel touched, by something, in return.
And all of this, we hope, bears out somewhere inside this year’s Magazine. Check page XX for our story on the Jay Peak Chickadees and the ferocity that their realness brings, page XX for notes on our new Clips and Reel Rec Ctr that puts the real in reality, and page XX where you can learn how to build a boarder, from scratch, using tools like family and determination and several days below zero. And pages XX and XX and XX introduce you to employees and locals like Sam Goulet and the Cherry Ridge Crew and Carol McLean who bring their own bit of touch and feel to the experience that nothing virtual could ever replicate. In between we’ll help you plan your stay (page XX), present you with cold hard facts (Go Figure page xx) and even show you the real tools our employees use to get their jobs done scattered across pieces of the marginalia.
Whether your frequency runs digital or analog, though, we’re certain that the ties that bind us are as real as the snow that buries, the wind that blows, or the mountain of thanks and gratitude that we have for each other and each individual piece of pop and crackle you bring to the party.
Have a great season and we look forward to seeing you
Steve
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